Pinterest Marketing Tips and Strategies for WordPress Users

Many people have misunderstood that Pinterest is this happy social networking site ‘soft’ for moms and wives, where everything is always perfect and great. While this assumption is not necessarily wrong, Pinterest often flies under the radar as a practical marketing tool, to the detriment of those who fail to invest time in a Pinterest marketing strategy.

To be sure, people underestimate Pinterest when compared to other social networking sites. In fact, many would not even call it a social networking site at all – it’s technically a “social bookmarking tool”.

Whatever we call it, Pinterest is actually much easier to master than the Facebooks and Instagrams of the world. At least compared to these giants, Pinterest has an almost unrestricted organic reach, with an easy learning curve, thanks to the fact that major updates are minor.

Although you may be tempted to label it “small,” the numbers behind Pinterest tell another story. Pinterest’s visual search engine attracts 200 million monthly active users, more than 2 billion monthly searches, and more than 100 million bookmarks.

Still not convinced that Pinterest is where it should be? How about this – the visual nature of the site makes people in the mood to buy, leading to intentions to buy much more legitimate than any other social network. Look this:

87% of the pinners have bought something they have seen on the site and 93% have used Pinterest to plan future purchases
Pinterest handles 17% of traffic to e-commerce sites
⅔ of the Pins show a brand or product

The best thing about Pinterest is that it has the power to stay. If you are more interested in spending time creating ever green and durable content versus creating ephemeral content (like Instagram Stories, Facebook, and Snapchat), then Pinterest can be your perfect social networking business.

Always green content on Pinterest has the longest half-life of all social sites – 151,200 minutes (105 days!). Compare this to the 90s of a post on Facebook and the 24 minutes of a Tweet and your time spent on Pinterest marketing can prove to give better returns.